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Basically, it's prohibited for any Medela Authorized Dealer to list pricing online. Medela only allows a few select retailers to list pricing online (like BabiesRus & Target).

In order to maintain Medela’s premium brand image, effective February 1, 2008, Medela prohibits the public listing of prices on authorized dealer websites for any or all Pump In Style and/or Freestyle Breastpump models.

Medela’s Distribution Policy applies to all Medela customers, except for a select group of Medela dealers.

 

Why is this important?

Any website that is publicly listing pricing on the Internet (besides a few select retailers like Target & BabiesRus) is violating Medela's distribution policy and in turn, the product WILL NOT HAVE A VALID WARRANTY per Medela's warranty policy for products purchased from unauthorized merchants.

 

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